FOX^TM is a digital cross platform analysis tool that reveals consumer behaviour on multiple axes. It has the ability to give CMOs an unprecedented view of consumer behaviour in the marketplace in real time.

The unique advantage of FOX^TM is its ability to convert highly complex data into consumable information. FOX^TM allows you to quickly understand market dynamics, enabling you to effectively pinpoint areas of high and low friction. This information allows brands to effectively leverage areas of unexploited potential within the consumer space. FOX^TM also delivers historical perspectives, which offer a more nuanced view of benchmarks from a competitive and market viewpoint.

FOX^TM is fast, accurate and cost effective and the insights integrate perfectly with Message ModellingTM resulting in the most comprehensive consumer marketing tools available today.

Message Modelling^TM is a highly accurate form of consumer response data that focuses on understanding and developing powerful communication messages. The process uses rapid prototyping to evaluate and validate the strongest messages available to any given brand, service or product. The technique was initially developed as a response to the new challenges of digital marketing, but over the last 10 years has been further developed to cover all aspects of marketing communication including innovation.

Message Modelling^TM minimizes the weakness of human evaluation and replaces it with a clearer picture of the consumer mind-set. The process offers security-of-knowledge that facilitates faster and more decisive decision-making. Message Modelling^TM consistently out performs traditional approaches with more effective time and cost management and better in market performance – resulting in significantly improved ROI on like-of-like projects.

FRANK is a unique digital benchmarking tool for commercial influencers and brands. FRANK provides an independent, unfiltered and unbiased assessment of influencers’ actual ROI. The tool reaches across social and web platforms providing a more contextualized view of the influencer’s performance.

FRANK can isolate specific elements, platforms, content types and interactions allowing the user to understand performance from different perspectives. The tool replaces manual gathering of data and guesstimating based on measures such as followers and anecdotal evidence. FRANK also happily connects to Google Analytics so you can better understand the effect of influencers on the total customer journey.

We believe FRANK will create a new standard for influencer assessment. Creating benchmarks and accreditation that will not only help CMOs make the right decision, but also help influencers leverage their true potential.

INNX Social is the new way of monitoring and benchmarking social media. It delivers real-time data that provides relevant and useful insights at top level allowing you to see your social media activities in a more transparent and holistic way.

INNX Social is a digital solution that replaces time-consuming manual data collection with an automated system optimized on three parameters: Current Performance, Historic Performance and Competitor Performance. With this insight you can more easily report to c-level, plan or evaluate a campaign, get inspired, set the right KPI’s or compare performance to your competitors. The Historic Performance data allows you to develop best practices for your brand and creates a knowledge-based foundation for future social media decisions. You also have the option to set trending dynamics and interaction alarms so you can stay ahead of the social media curve.

INNX Social is the perfect fit for a global business as you can isolate data by brand, country or category allowing you to monitor your worldwide social media activities from one dashboard. We enable you to structure a setup where you only pay for what you need. Get social.

As marketeers ourselves, we were constantly frustrated with the consumer and market reports we received. They lacked ‘useful’ insights, were too subjective and conclusions were frequently generic. It was also difficult for our teams to crosscheck information, as the reports often had their own set of values and benchmarks created by cloudy ‘black box’ algorithms. We knew it was possible to deliver a more accurate type of consumer information, but it required a completely different approach. We wanted to leverage new technology and the possibilities of big data. We wanted to reduced human interruption and create a more transparent information platform. Our reports had to deliver insights that could actually be used by marketing departments in the real world. Of course, we are constantly evolving our products, but we are confident INNX can provide insights that will increase your ROI and we would be happy to show you the results we have achieved so far.